Canadian photographer Pat Morrow has travelled the globe in pursuit of adventure over the past 40 years. Along the way, he:
- became the 132nd person to summit Mount Everest,
- set the standard for climbing the highest mountain on each continent (AKA The Seven Summits) and,
- won more than a dozen national awards for his photos and videography.
Frank and Pat taking a break from photo editing. 2012.
Recently, Pat launched a new adventure by collaborating on a stunning iBook about Mount Everest with fellow mountaineer Sharon Wood and me. (I’ve been a friend of Pat’s since our earliest magazine days when I was at Canadian Geographic and he was a rookie freelance photographer.)
The result — Everest: High Expectations — is a beautiful iBook especially produced for Apple’s iPad. It’s loaded with 145 photographs as well as a half dozen video and audio clips. And also 50,000 words.
Here are 8 reasons why we embraced the concept of the new “coffee tablet” book.
Some of my old paper books.
I decided two years ago to stop printing books and pursue the e-alternative.
With 50,000 unsold books collecting dust in a Toronto warehouse and the market for them shrinking weekly, it wasn’t a difficult decision.
In the 1990s, Bungalo Books used to sell between 100,000 and 200,000 books a year — goofy kids picture books that John Bianchi and I produced at a time when the term “self-publishing” was used with derision. By 2010, self-publishing was suddenly in vogue but annual sales of our once profitable backlist had slipped to less than 2,000. Printing books was a money-losing proposition and publishing had lost its pleasure.
My initial e-steps were tentative and the early projects — a series of interactive book apps for kids — failed for a variety of reasons. I didn’t have the technical skills to create “book apps” myself, nor the money to outright hire the people who did. A couple of joint ventures failed in mid-production and I refused to sell rights to my books to app developers Continue reading →